Homyped
I spent five years (2020 - 2025) shaping Homyped Footwear’s marketing, creative and brand presence, including being the face of the brand on live TV on TVSN, social media, and leading creative direction and storytelling. I successfully delivered end-to-end shoots and campaigns, ideating and directing video, photography, copy and design with a deep understanding of video content as a growth driver.
During this time I also:
Led creative direction and fashion-led brand storytelling, shaping a cohesive, elevated aesthetic across all digital and physical touchpoints.
Spearheaded biannual photoshoots end-to-end, defining creative vision, seasonal narratives, styling direction, talent briefing, call sheets and on-set execution.
Developed seasonal campaign concepts and creative briefs, translating fashion and product stories into cohesive visual and narrative executions across web, social, eDMs and retail.
Oversaw digital brand presentation, ensuring product imagery, content and storytelling consistently reflected a modern, fashion-forward interpretation of comfort footwear.
Established and managed strategic partnerships to drive revenue growth, expand brand reach and unlock new commercial opportunities.
Led social media strategy and execution, including Meta ads management, performance analysis and ROI optimisation to maximise reach, engagement and efficiency.
Managed website performance and merchandising, regularly updating categories, improving functionality and collaborating with developers to resolve technical issues.
Delivered high-impact marketing assets, including semi-annual catalogues (see below), in-store displays and social content, strengthening brand presence and supporting customer engagement and sales.